THE Tourism Ministry is targeting a rise of 25 million tourists visiting the country this year compared with 24 million last year, with a projected tourism revenue of RM60 billion.
Tourism Minister Datuk Seri Dr Ng Yen Yen said in order to achieve the target, her ministry will continue efforts to woo more visitors to visit Malaysia.
She said the efforts included continuing discussions with local and foreign airlines to provide more direct flights to major towns in the country.
"We may be able to meet the target by increasing the number of flights from abroad to the major towns like Kuala Lumpur, Kota Kinabalu, Penang or Malacca," she told reporters after attending a Chinese New year programme organised by the Tourism Ministry at the Dataran Raub, in Raub, Pahang, on Saturday night.
Dr Ng, who is also the member of parliament for Raub, hoped that this year there will be more tourists staying up to 10 days, thus spending more in the country.
She said the ministry is targeting to woo more tourists from Russia, India, China, Australia, New Zealand, the UK, Belgium, Holland and the Middle East.