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Protecting personal online data [09-07-2013]  
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Trend Micro Inc recently launched its Internet safety community initiative, known as the Trend Family, aimed at educating families, youths and kids in Malaysia on protecting their digital lives.

In line with the national agenda to promote cyber security and safe online practices, Trend Micro is working with Cyber Security Malaysia (CSM) and International Multilateral Partnership Against Cyber Threats (Impact) to reach out to all Malaysians to create a safer digital experience.

This nationwide effort is joined by TV personality Nazrudin Habibur Rahman and his wife Sheahnee Iman Lee. Together they form the “Trend Family”, which also include two virtual children represented by Kent Tan and Tang Ruxyn.

“Social networks, mobile app stores, popular websites, gaming downloads, and even texts — the places where young people spend most of their time online — are not entirely cybercrime-free.

“Hackers, spammers, identity thieves and other cybercriminals are increasingly threatening our digital lives.

“With the increasing number of touch-points with the online space comes greater susceptibility to online threats.

“We need to act now — we need to empower families, youth and kids to build a generation of responsible digital citizens.

“Through prominent personalities like Naz and Sheahnee, who are also parents in their own right and the partnership with CSM and Impact, we aim to get more Malaysian families and youth to be aware and educated on cybersecurity via the Trend Family initiative,” said Trend Micro South-East Asia managing director Goh Chee Hoh.

The Trend Family is a virtual family, made up of real-life Malaysians, who will share personal experiences on cybersecurity, as well as tips on keeping their digital lives and that of their families protected through a series of articles, blog posts, social-media sharing events and seminars.

Heading the Trend Family as the “father” is Naz. He will focus on sharing issues in relation to general internet safety and educating the public to be aware of the threats in the digital sphere. “Information technology and the Internet have changed the way we view and interact with one another. Be it blogs, chat rooms or social media, these platforms are sometimes used for unsavoury purposes by unscrupulous individuals,” said Naz.

“As a parent, I believe my kids will grow up in the digital environment and I believe parents must take active responsibility in protecting and preventing our children from the abuse of the Internet.

“It is important that parents be made aware of the dangers lurking in the social media world and how we can be vigilant in shielding our children in a world without borders,” added Naz.

Sheahnee, founder of the website buggybabyboogie.com, personifies the “mother” of the Trend family. Reflecting the online habits of women in Malaysia, Sheahnee will highlight security issues pertaining to online shopping and tips on how to become a vigilant online entrepreneur.

“As an active business person running an online business, it is most imperative that I catch up on the latest trends, info and threats in the digital sphere. Maintaining trust is important and protecting your business portal from being compromised by cybercriminals is priority.

“As an online entrepreneur, I want to provide a secured environment and experience for all netizens out there,” said Sheahnee.

Joining Naz and Sheahnee in the Trend family are the children, represented by tertiary students Kent Tan, 21 and Tang Ruxyn, 21 respectively. Socially active and influential, complemented with their abilities to connect with fellow peers, the children will be opinion leaders within their communities, sharing pertinent information on cybersecurity.

As part of the inaugural Trend Family programme, Trend Micro will be funding RM25,000 for SMK St John, Kuala Lumpur to help refurbish the school’s computer lab.

The contribution will support the upgrading of the computer lab and to equip PCs with the latest Trend Micro Titanium Internet Security software.

“It is timely that Trend Micro introduces the Trend Family initiative in Malaysia. As we venture towards digitalisation, in depth awareness and education amongst the public are vital to ensure that the future of our generation isn’t jeopardised.

“To-date, the number of recorded cybercrime cases in Malaysia is on the rise and efforts like Trend Family can change the scenario and aid in developing a generation of vigilant internet users,” said CyberSecurity Malaysia chief executive officer Dr Amirudin Abdul Wahab.

Source:THE STAR
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