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Retailers cut prices to stretch ringgit [10-07-2013]  
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Major retailers have started to put essential items on discount to help Malaysians stretch the ringgit.

Their offers come the same time the nation is celebrating the Malaysia Mega Sale and Muslims are welcoming the holy month of Ramadan.

As part of its Price Cut Campaign, AEON Co (M) Bhd has more than 100 grocery and fresh items that are being sold at between 5% and 15% discount at all 30 of its outlets nationwide from now until Aug 18.

The products include rice, cooking oil, traditional cakes, flour, cordial drinks, curry powder, chicken, chillies, fish and eggs.

“We are also running several promotional events in conjunction with the campaign,” said AEON chairman Datuk Abdullah Mohd Yusof.

They include free low cholesterol eggs for every supermarket purchase of RM100 between July 11 and 14, and a 5% cash rebate with every RM500 spent using AEON credit cards from July 12 to Aug 11.

Giant’s marketing general manager Norine Erica Majaman said the hypermarket chain would offer up to 60% discount during Ramadan.

The promotion began on June 20 and will end on Aug 31.

“We will be offering up to 400 different products on a weekly basis, including essential items such as fresh market produce,” she said.

Norine said Muslims would also be able to find all sorts of Ramadan-related products on offer, including foodstuff like dates, packaging for gifts and baju Melayu.

IPC Shopping Centre in Mutiara Damansara is giving RM10 cash vouchers for consumers who spend a minimum of RM200 in a maximum of two receipts on the same day.

The vouchers can be used at any of its 35 participating outlets. The promotion runs from now until Sept 1.

Children will feature heavily in its Raya campaign, which will run from July 18 to Aug 11, with activities such as colouring sessions, ketupat-stuffing classes and traditional Malay games like congkak and batu seremban.

Tesco Malaysia, meanwhile, launched its Kasih Ramadan programme for the third consecutive year.

Its marketing director Vivian Yap said the hypermarket would give great offers on goods, ranging from daily essentials and fresh food to other items in its Ramadan deals from tomorrow until Aug 7.

“Ramadan is a very special period for our customers. We will offer a great variety and range for the coming celebration,” she said.

This year’s programme will feature Bubur Lambuk on Wheels, which will travel across Malaysia to give out over 55,000 bubur lambuk packets at 22 Tesco stores, police and fire stations and charity homes.

Tesco also organised a Sahur Charity Sweep challenge for four charity homes, which got to keep the groceries the children shopped for within the targeted amounts and time limit. The winner received an additional RM20,000 worth of Tesco gift vouchers.

“Ramadan is such an important period for our customers ... We are delighted to have this opportunity to welcome the holy month with the children from the homes,” said Tesco Malaysia chief executive officer Georg Fischer.

Domestic Trade, Cooperatives and Consumerism Minister Datuk Hasan Malek said he had told wholesalers, suppliers and retailers at their meeting on Monday that they should not take advantage of the festive season to increase prices.

Urging retailers to lower the prices of their goods, Hasan warned that he would not hesitate to act against any profiteering.

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