Total industry volume almost hits 67,000 units as Raya incentives drive bookings
The local automotive industry started the second half of the year in top gear as new vehicle sales hits one of its best monthly volume in history, driven by Hari Raya offerings.
Most car companies reported bumper sales in July, with the total industry volume (TIV) hitting almost 67,000 units due to attractive festive packages from the carmakers.
According to Malaysia Automotive Institute (MAI) chief executive officer Madani Sahari, TIV soared to 66,895 units during the month.
This is in stark contrast to the TIV last July, which plunged 18 per cent month-on-month and seven per cent year-on-year to 46,637 units.
The TIV in June this year dropped five per cent year-on-year but rebounded eight per cent month-on-month to 53,631 units.
"It is a good month and despite being a Hari Raya month, the number has never been so high," Madani told Business Times yesterday.
Malaysia's two national car companies led the pack with Perusahaan Otomobil Kedua Sdn Bhd (Perodua) registering 19,200 units and Proton with 16,000 units.
Toyota sold more than 9,000 vehicles in the month while Honda saw 6,000 vehicles leaving its dealers' showrooms.
Malaysian Automotive Association (MAA) will not be releasing the sales number until mid-August.
It is learnt that big orders are still coming in for Perodua's S-Series variants of Myvi, Viva and Alza.
Other car manufacturers are also enjoying strong growth due to the attractive prices of their models, such as Honda's locally-assembled Jazz.
Unlike previous years, both Perodua and Honda are running their production plants right up to tomorrow, ahead of Hari Raya on Thursday.
Last Friday, Perodua president and chief executive officer Datuk Aminar Rashid Salleh said it received 27,600 bookings in July, the highest ever since its inception 20 years ago.
The Myvi makes up 50 per cent, followed by Viva (30 per cent) and Alza (20 per cent).
In Proton's case, the Saga SV's launch has given it a big boost, which pushed its sales to more than 16,000 units last month.
The MAA numbers up till June showed that Proton had sold about 8,800 units on average in the first six months of the year.
Also during that six-month period, the TIV rose 4.1 per cent to 313,488 units from 301,269 units a year ago.
The MAA recently said the second half of 2013 is likely to stay challenging, mostly due to Bank Negara Malaysia's tighter lending guidelines.
It expects the TIV to hit 640,000 units by year-end, compared with 627,753 units sold in 2012.