Latest results from the online shopping survey by MasterCard showed that the number of people who shopped online in Malaysia grew 12 per cent compared with 55 per cent in 2010.
This increase is partly attributed to the Malaysian consumers' increased confidence level in online shopping whereby 36 per cent last year was concerned about security versus 39 per cent in 2010.
MasterCard Worldwide vice-president and senior country manager (Malaysia and Brunei) Jim Cheah said local consumers were increasingly getting more sophisticated and savvy in making online purchases. Coupled with that, the Internet had also become a vital part of their lives.
"Along with the growth of this space, we have rolled out value added benefits for online shoppers through tie-ups with top-tier online retailers to further build and sustain MasterCard-led online purchases," he said in a statement yesterday.
With the cumulative growth in confidence to make purchases online, the survey also showed an increase in spending across various categories.
"In terms of online shopping and purchase intent, the results show that the gap is closing for online shopping in Asia Pacific markets between mature and emerging markets," Cheah said.
Although a majority (71 per cent) of respondents said they would rather use their laptop for shopping, the mobile phone is rising rapidly as the device of choice for Asian shoppers in emerging markets.
Cheah said mobile shopping is also slowly gaining traction in Malaysia with 25 per cent of Malaysian respondents carrying out transactions through their mobile phones in the past three months.