Television set purchasing trends have leaned towards those with light-emitting diode (LED) backlit or Internet connectivity features, according to market research company GfK Malaysia.
Over the past 12 months, sales of LED TV have grown to constitute 37% of total Malaysian TV market, which valued at US$629mil (RM2.01bil), from 17% previously.
GfK said in a statement that the total number of TVs sold in Malaysia increased by 50% in volume and 17% in value over the past 12 months.
General manager Jennifer Chan said: “As technology continues to develop, lowering prices have made LED TVs increasingly affordable and this is a key factor driving its escalating sales in the country.
“We are witnessing falling TV prices across the board. For instance, the price of a 42-inch LED TV averaged at US$973 (RM3,112) a year ago but today cost 31% less, at just US$673 (RM2,153),” she added.
The take-up rate of web-connected TVs have also been rising steadily in the last 12 months. Almost 215,000 units, or 17%, of all flat-panel TVs sold over the past 12 months can access content on the Internet. The web-connected models available has also increased from around 50 to over 100 from a year ago.
GfK Malaysia findings also show that more Malaysian consumers are going for larger TV screens, mostly because of declining prices.
TVs with screens of 40 inches and above now make up 44% of the total sales, increasing 6% over the previous period.